Our clients are able to bring together the worlds of on-line research and marketing data insights. This gives them the tools to respond to consumer desires. They can ensure that spend is both highly targeted and measurable, and that activities are more properly matched to interested audiences.

What is View Point?

View Point is an online real-time research tool that allows our clients to ask consumers what they want.

It allows access to opinions from an online panel of 30,000 UK consumers, receiving feedback in areas such as:

• Creative treatments
• Pricing plans
• Incentives proposed
• Product features

A full range of geo-demographic measures exist for each panel member, enabling us to link understanding gained to both the UK universe and clients' customer databases.