In the News

Highlights from our press in Adobe PDF format...

• Mobile Marketing: Turning real-time into right-time August 2010 - 164 KB
• With data, sometimes less is more July 2010 - 794 KB
• Data needs better strategic management and marketing June 2010 - 156 KB
• Is Direct Mail Dead? June 2010 - 694 KB
• Defining the Customer Relies on Smart Use of Data May 2010 - 772 KB
• Former Audi Insight Chief Peter Hardingham Boosts G2 Data Dynamics Team May 2010 - 566 KB
• Why Marketers Need to Keep it Real and Relevant April 2010 - 1.79 MB
• Why Women and Finance Do Mix April 2010 - 96 KB
• Marketing Communications Now 'Real Time' But Must Be Personalised April 2010 - 66 KB
• Listen and Learn March 2010 - 768 KB
• Customer Strategy March 2010 - 150 KB
• The Long Tail - Keeping the Conversation Going Jan 2010 - 156 KB
• Using Data Insight to Interact with Customers Oct 2009 - 609 KB
• Targeted Promotions Effective Sept 2009 - 200 KB
• In-house CRM may not be as good as it looks Sept 2009 - 91 KB
• Keep It Simple, Stupid Aug 2009 - 61 KB
• Back to Donor Data Basics Aug 2009 - 571 KB
• Targeted Promotions Aug 2009 - 46 KB
• It's the Winning Not the Taking Part Aug 2009 - 71 KB
• Business Wisdom Aug 2009 - 55 KB
• Database Marketing: Are We Really Listening and Asking the Right Questions? June 2009 - 848 KB
• Tourists "Not Influenced by Environment" May 2009 - 61 KB
• Income Protection: Securing Donor Loyalty During the Downturn May 2009 - 525 KB
• Location-Mapping Tool Optimizes Airline Campaign May 2009 - 250 KB
• Data Strategy Awards 2009 May 2009 - 82 KB
• Tracking the Impact of the Recession on Giving May 2009 - 673 KB
• Persuading Your Customers to Spend April 2009 - 183 KB
• Data Quality as a Critical Business Issue March 2009 - 767 KB
• Market Striker Launch March 2009 - 106 KB
• Donor Strike Launch March 2009 - 102 KB
• Email Marketing and Channel Preferences Feb 2009 - 128 KB
• Charities - A Third Would Give Time, Not Money Jan 2009 - 38 KB
• Retention Marketing Nov 2008 - 76 KB
• Recession Marketing Nov 2008 - 191 KB
• Prospect Pooling - Improving Your Prospects Nov 2008 - 1.2 MB
• Green Issues Ignored by Holidaymakers Nov 2008 - 104 KB
• Charities Suffer as Consumers Cut Back Nov 2008 - 200 KB
• Catalogue and E-Business Oct 2008 - 783 KB
• Unopened Direct Mail Rates Fall in 2008 Oct 2008 - 559 KB
• Building Customer Loyalty to Beat the Credit Crunch Sept 2008 - 240 KB
• Data Strategy in a Downturn Sept 2008 - 181 KB
• Direct Mail Missing the Target Sept 2008 - 613 KB
• Marketing During the Credit Crunch Sept 2008 - 240 KB
• Mobile Marketing Article Sept 2008 - 390 KB
• When the Government Loses Data It's a Matter of Broken Trust Sept 2008 - 398 KB
• Letter to the Editor Aug 2008 - 200 KB
• Dim View Taken of Mobile Marketing July 2008 - 102 KB
• Mobile Fails to Inspire Consumer Confidence July 2008 - 153 KB
• Consumer Insight June 2008 - 804 KB
• Brand Loyalty June 2008 - 187 KB
• Time to Get Tough on Data Quality June 2008 - 638 KB
• Why Creatives Need Not Fear the Data June 2008 - 178 KB
• Data Industry Must Cut the Jargon May 2008 - 191 KB
• General Insurance Article April 2008 - 588 KB
• CRM Stages Comeback as Economic Fears Grow April 2008 - 385 KB
• LA Fitness Case Study March 2008 - 390 KB
• Prospect Data Management March 2008 - 478 KB
• Viewpoint Launch March 2008 - 170 KB
• Viewpoint Launch Feb 2008 - 281 KB