The Challenge
Prudential wanted to be able to understand both the current and potential value of their Mature Life and Pensions customers

The Solution
G2dd has delivered an analysis solution, using Prudential customer data, that allows the Prudential team to understand the value created by each customer and also assign each customer with a propensity score for up and cross sales

Results:
The marketing team is able to improve the efficiency of spend by allocation in line with the marketing insights provided by G2dd. They are able to apply propensity scores to every customer for each product group that the group sells, using these predictors to drive incremental revenue generation.