The Challenge
The marketing team at Adobe wanted to be able to understand customer behaviours and have one, shared database that can be used to drive worldwide marketing activities.

The Solution
G2 Data Dynamics developed, and now hosts, a global customer base single customer view (SCV) for Adobe. Building upon this we have completed:

• statistical analysis
• database design, hosting, maintenance and update
• strategic consulting
• program development
• several generations of segmentation
• design and delivery of prospecting databases
• delivery of a behaviour based offer selection and anticipatory marketing solution
• integration of Macromedia data sets post acquisition by Adobe

The Results
Web-enabled database technology has ensured that wherever they are in the world, Adobe marketing teams are able to deliver marketing programs that truly reflect the behaviours of Adobe customers

• Data consolidated from 18 countries, 56 data sources and 30m+ people
• 47% less spent on marketing budget for a new product launch, doubling the revenue target